Wednesday, February 11, 2015

Discovery vs Serendipity

I found the responses to "How far should we go with ‘full library discovery’?" from several of my fellow students to be quite interesting.  I noticed that MetaWhat!Data! allowed for the idea that others might find full library discovery to be overload, but she herself liked the idea of "going further down the rabbit hole of discovery." I'm always interested in what people would like more of in their library systems, so I wish she would have actually elaborated a bit more on that.  JPow, on the other hand, decided to test different systems and report on the differences, always a useful exercise. I enjoyed his fresh perspective and choice to concentrate on pre-filtering capabilities.  I wonder what sort of user studies these systems may (or may not) have regarding whether or not the typical user prefers to refine up-front or after receiving results.  MadamLibrarian  makes an excellent point about the importance of transparency in discovery and making it clear what isn't being searched. How does a library assess the opportunity cost of a discovery system.  MetaDamen brought up very good objections to the use of peer data and previous searches, and Adam raised an important issue regarding next-gen search capabilities and the need for both strict disclosure and an opt-out feature.

Finally, there was much discussion about serendipity and the importance of maintaining an active role in the research process.  This is the point where I will choose to be a bit of a contrarian and push back a little.  First, let's look at passivity versus mindfulness in the research process. I've worked reference shifts for years, both virtual reference and in-person, and my totally biased opinion is that the mindfulness of the research/writing/learning process really doesn't occur during the "source harvesting" stage, at least not for your average college student.  It doesn't matter whether we're talking about the old bound volumes of the Reader's Guide, its newer incarnation in Academic Search Complete, or the latest discovery system, that process involves hoovering up as many articles and books that seem to fit the topic, and winnowing them down later. There's plenty of mindfulness in choosing and narrowing that topic, and plenty later in the reading, synthesis, and writing, but the harvesting?  Not so much.  If the search isn't going well enough to "satisfice," there's always the helpful librarian ready to offer controlled vocabulary and search tips, at the teachable moment.  A better discovery system is like a better car in this case--you may spend less time looking at the scenery as you whiz past, but it was only the strip mall beside the interstate anyway, and you have more time to enjoy your destination.

But what about the serendipity?  Serendipity is such a romantic ideal.  But why is it that people wax all poetic over a random misshelving in the book stacks, but deny it in the case of a metadata error? Why can't an automated system provide serendipity in searching--indeed, why can't an automated system do a better job of offering it up?  In the classic print-only library, if you have a book about both cats and airplanes, you can only shelve it with the cat books or the airplane books, probably on completely separate floors, if not in separate branches.  Which set of users gets the serendipity, and which set misses out entirely?  On the other hand, if there's a book on cats and airplanes in the library, your discovery system can present it in the results whether you searched for cats or airplanes.  Some librarians go even further and suggest that serendipity in the stacks is a negative concept.  The Ubiquitous Librarian "would rather teach students to be good searchers instead of lucky ones." Donald Barclay compares browsing the stacks to "hitting the 3-day sales tables" and notes that discovery systems open a world of shared collections much better and more efficient than what any one library can house. Patrick Carr argues in "Serendipity in the Stacks: Libraries, Information Architecture, and the Problems of Accidental Discovery" that "from a perception-based standpoint, serendipity is problematic because it can encourage user-constructed meanings for libraries that are rooted in opposition to change rather than in users’ immediate and evolving information needs."  He suggests that libraries strive to develop "information architectures that align outcomes with user intentions and that invite users to see beyond traditional notions of libraries." Perhaps what is really needed is for libraries to repurpose the notion of serendipity and show users how to generate magical results with better searching techniques in better systems.

8 comments:

  1. "On the other hand, if there's a book on cats and airplanes in the library, your discovery system can present it in the results whether you searched for cats or airplanes."
    Sure, on page 50. A.k.a., never, because a book on cats and airplanes is not as relevant to either search as all the books on cats and all of the ones on airplanes, unless you specifically search for "cats AND airplanes," which leads to my complaint about not knowing things exists unless told they exist. At least half got the book in the shelves, which is distinctly more than zero.

    As for the average college student, the average college student also has a bit less than one testicle and a bit more than one ovary. As for typical college students, well, like the GPS, the discovery system is a godsend. You are very correct on your main point, and that is that the serendipity of shelves should never be an argument for not developing the better discovery system. In fact, the shelves are a lousy system for developing the "map of knowledge", ESPECIALLY for journals. Oh yeah, total serendipity, scanning a shelf that says "Journal of the Society for Computing Machinery" over and over.

    But on our current course, the discovery systems will KILL what little subject discovery exists. The book on cats and airplanes will be weeded out of all the libraries but one, since "we only need one to find, the discovery system can always find it." And the newly-empty shelves will be turned into study rooms. It's one thing to make a GPS; it's another to argue for burning maps afterwards. At least geography has GIS to expand its notion of mapping; where's our GIS?

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  2. *sip* and then I had my coffee, read my comment, and spat out some coffee. It really does sound a bit like, "It's the 21st century, where's my flying car," doesn't it? "Geography did it, why can't we do it for ALL OF HUMAN KNOWLEDGE?"

    The view of college students from a long-time reference librarian's perspective is a unique one, being at the intersection of "people who see student research" and "people who aren't grading the students, and thus hear what the students really think". And, as noted above, the rosy serendipity of shelves fades quickly when going beyond a rather narrow window (non-fiction, monograph, probably non-academic). Europe hasn't become a wasteland due to their closed-stack library systems. And frankly, shelf classification was designed to create the OPPOSITE of serendipity, and discovery systems do better.

    But I do get sick, mostly figuratively, on all of these thoughts on "college students" and "users" without the "but other college students" and "but other users" tacked on the end. When Barclay talks about browsing the stacks, an HONEST Barclay would be saying "I didn't like it, and I didn't have the same experience as those who think differently, and I like the discovery system for this reason, therefore it's better, period.". And I think he doesn't care a whit about the book on cats and airplanes if no one specifically searches for it; obviously, such a poorly focused book deserves to be in the "3-day sales table" (way to be an elitist ***, Barclay. Carr's cool, though). Creating a system that allows a lot of "good" searching and saying "Oh, the great stuff about the other system is imaginary because I don't have the same experience they do," is, frankly, a recipe for efficient, effective mediocrity. As for, "Why can't an automated system do a better job of it?" well, it's the same reason why an automated system can't create full controlled subject headings based on the entire text of a book: It will, it will take a lot of time and money, it will benefit only a few people when it does, and right now, there are a lot more people who need the discovery system and need the space and money that the shelves are taking up right now.

    It's funny; I spend half my time yelling about libraries as the champions of those without access to info, and the other half in Randian rants about the library ubermensch being held down by the mediocre.

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  3. And there I go, answering my own question: Defenses of browsing and irrelevance are elitist at their core. If one demands that "the old system worked great for me, and this one is great, but only 90% as great. Spend more time and money to make the system 100% as great for me instead of helping everyone else," then that is really, really elitist. Now, if one can re-add that functionality to the new system someday while making that functionality more accessible to everyone (like, to beat a dead horse, Google Maps making what amounts to "a map that helps everyone"), then that's a win-win. But even Google started with "Let's just get the roads in the right spots so GPS directions work," and that's where discovery systems are now.

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  4. Damen, I love that you put so much thought and commenting time into this! You had an awesome discussion with yourself, and let the rest of us watch, which is totally cool. You will notice that my discussion of mindfulness in searching assumed the possibility of a helpful librarian assisting the user away from the discovery system and toward those glorious silos of controlled vocabulary precision, the online catalog and the specialty databases, much like the helpful local who says "turn left where the old church used to be ...oh heck, lemme get my pickup and you can just follow me."

    As for the rest, it's all opportunity cost, and it's a question of who has to pay it. As you say, taking the time and money to make the system perfect is elitist--I demand a perfect system, and will pay for it, at the cost of most of the materials budget! The same goes for keeping acres of bookshelves for just in time access to that one right volume--what a fabulous luxury, paid for by the students crammed 12 to a table over there by the only electrical outlet. Be sure to thank them as you wander past! And viewed in one more way, in the no-discovery-system multiple-silo A-Z list of databases environment, would you be shocked if I told you that our usage stats show that most students choose the databases starting with A? Talk about your opportunity costs... good thing Web of Science is mostly intended for advanced users.

    Ultimately, though, I feel that discovery has a huge role to play, as do shared collections. However, until those discovery systems have more of the capabilities of the systems they displace, the old systems need to be available to the advanced user. Discovery systems could benefit, I think, from licensing the most common thesauri (art, medicine, psych) and developing systems that either recognize those terms or have at least a limited crosswalk to them. That said, it appears that most users go for the keyword search, and that is actually rather better in our discovery system than it is in our ancient OPAC (in which "cats and airplanes" would never find "Tinkerbell the Flying Cat" (assigned subject headings "Cats" and "Animals--Effect of aircraft on")).

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  5. Love all of this, guys. I always feel like I'm learning so much from the two of you (while simultaneously being totally in the dark--y'all have the life experience and I love learning from it). Nikki, your comment about A databases reminded me of the U of MN library website. I went to a session at last year's Library Technology Conference in Saint Paul, Minnesota where they discussed their website's redesign. They're doing some really cool things with API's (I think) and seeing (anonymously) where students click and spend time on the website and redesigning again accordingly. What I really liked as a student was that instead of going right to the A-Z list of databases, they have their most popular databases linked at the top left side of the website (https://www.lib.umn.edu/). What do you think of this?

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  6. I think that from a student standpoint, it's a great idea--the equivalent of the giant signs on the interstate that tell you STARBUCKS! NEXT EXIT! CAFFEINE IS AT HAND! But I also think that this exact thing is also its downside--like the STARBUCKS sign, it makes those popular databases more popular, and keeps Fred's Diner ("best coffee and danishes this side of the Rockies") operating on a shoestring, forever in danger of losing its lease. So it's another form of opportunity cost, quite similar to the discovery system vs silos issue. The truth is, no matter how libraries design their websites, and no matter whether they favor discovery layers, one-box search screens, popular database lists, subject-based database lists, or one A-Z list with 1000 items in it, there will be winners and losers as long as we are harnessed to current web design technology. If the website could conduct a reference interview, then it would know whether to send users to the Big List, the Popular List, the discovery box, the libguides, or the hours page. Or maybe it would just serve up useful content. Sure, we couldn't totally trust it not to privilege some content over other content, or use a relevance algorithm we don't like, but like I say above, content is always privileged--we just don't always admit that libraries do it too.

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    1. True, and I agree. I may have to attend their follow-up conference session this year to see if they discuss any of this!

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  7. I enjoyed your counter-argument and thanks for including that Carr paper. This has all been making me reconsider my original position, which is never a bad thing : )

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